Clik here to view.
Putting customer success in the hands of your customers with SuccessBeat...
Enterprise SaaS solutions have borrowed heavily from popular consumer apps and services. Old-school, stodgy account management practices are out. Personalized, interactive user engagement is in....
View ArticleTying Marketing to Business Outcomes
Microsoft and the CMO Council recently released a whitepaper suggesting that marketers are moving away from digital campaign metrics (e.g. clicks, views) and beginning to invest more resources on...
View ArticleCustomer Success Summit ‘17: Marketing Leaders Edition
Calling all customer-centric marketers. We hope that #CSSummit17 is on your radar for must-attend events this year. More than ever there is a growing need for marketers and customer success teams to...
View ArticleTip on How to Reduce Churn (Even in Low-Touch Models)
Another tip taken during Sales 2.0 from Darren Suomi, VP Sales at HootSuite – this time regarding the self-service model and how to adjust it to reduce churn. You know how it is that you get many leads...
View ArticleTop-of-Funnel Strategy
Another tip from VP sales at Hubspot Mark Roberge at the Sales 2.0 convention re top-of-funnel strategy. Mark recommends on keeping the top-of-funnel as wide as possible and worry about the filtering...
View ArticleTrial Conversion “The Early Days”– Lean Startup Presentation
We’ve held yet another very interesting lean-startup meetup on Thursday to discuss free to paid conversion best practices for cloud applications. First, please find within the presentation I’ve used....
View ArticleCustomer Engagement for a SaaS Land & Expand Strategy
I’ve conducted an interview with Chris Yeh, VP Marketing from PBWorks and thought it would be interesting to share. As you know, I declared more than once that the customers are kings which means...
View ArticleWhat is the Connection between Lifecycle Marketing and Automated Nurturing?
Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales...
View ArticleClik here to view.
5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI
‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never been so high, or so...
View ArticleClik here to view.
Learn about user engagement from one million businesses
Today, I’m happy to announce that Totango has analyzed the customer engagement and optimized the sales and customer success interaction with more than one million prospects! We sure learned a lot from...
View Article