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Top 6 Takeaways on Revenue Performance Management (Marketo Summit Day 1)
I am a data junkie so my favorite presentations today were the ones presenting the hard facts in numbers. Here are my top 6 takeaways from my 2 favorite presentations on Day 1 of the Marketo User...
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Important lessons about monetizing users from the Facebook IPO
The Facebook IPO has been the talk of the town and brought much chatter about the revenue model of Facebook. Yes, it’s an awesome application with staggering user growth but the money-men on Wall...
View Article3 Strategies To Turn Customer Service Into Your New Lead Generator
Generating leads is always a main objective for marketing and probably the first idea that comes to mind for bringing in new business for your company – we’re always trying to figure out how and it’s...
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3 Tips for Creating Your Lean Mean Marketing Automation & Sales Machine
Marketing automation, or revenue performance optimization as some call it, is used by an increasing number of SaaS companies in different stages of the marketing and sales funnel. Its goal is to move...
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The big sales and marketing divide, tools to bridge the gap
I wanted to share this great infographic that just came out this morning from our friends at KnowledgeTree on sales and marketing friction points. It all started when their CEO Daniel Chalef wrote...
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The Loyalty Link: Marketing to Engage and Retain
Written by Lori Carr from Lori Carr & Associates. Customer engagement and retention marketing is an uncommon but very promising approach for creating customer value and enhanced profits while...
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Top 5 Reasons Marketers Should Attend a Customer Success Conference
Written by Anne Janzer, Author of Subscription Marketing. As we approach the spring conference season, every marketer’s mailbox is filled with invitations to conferences and events. So many...
View ArticleOne Ring to Rule them All: Customer Success Metrics
Customer Success Summit is returning to San Francisco March 21-22, 2016. Register today! Part of the Customer Success Summit On-Demand Series We’ve all had those experiences when buying a software...
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Putting customer success in the hands of your customers with SuccessBeat...
Enterprise SaaS solutions have borrowed heavily from popular consumer apps and services. Old-school, stodgy account management practices are out. Personalized, interactive user engagement is in....
View ArticleTying Marketing to Business Outcomes
Microsoft and the CMO Council recently released a whitepaper suggesting that marketers are moving away from digital campaign metrics (e.g. clicks, views) and beginning to invest more resources on...
View ArticleCustomer Success Summit ‘17: Marketing Leaders Edition
Calling all customer-centric marketers. We hope that #CSSummit17 is on your radar for must-attend events this year. More than ever there is a growing need for marketers and customer success teams to...
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Free Trial Average Conversion Rate and Other Metrics
Following Lincoln Murphy’s post on SixteenVentures.com (talking about conversion average rate for free trials, pricing pages or Freemium for SaaS or Web Apps), conversion rate average figures will do...
View ArticleTip on How to Reduce Churn (Even in Low-Touch Models)
Another tip taken during Sales 2.0 from Darren Suomi, VP Sales at HootSuite – this time regarding the self-service model and how to adjust it to reduce churn. You know how it is that you get many leads...
View ArticleTop-of-Funnel Strategy
Another tip from VP sales at Hubspot Mark Roberge at the Sales 2.0 convention re top-of-funnel strategy. Mark recommends on keeping the top-of-funnel as wide as possible and worry about the filtering...
View ArticleTrial Conversion “The Early Days”– Lean Startup Presentation
We’ve held yet another very interesting lean-startup meetup on Thursday to discuss free to paid conversion best practices for cloud applications. First, please find within the presentation I’ve used....
View ArticleCustomer Engagement for a SaaS Land & Expand Strategy
I’ve conducted an interview with Chris Yeh, VP Marketing from PBWorks and thought it would be interesting to share. As you know, I declared more than once that the customers are kings which means...
View ArticleWhat is the Connection between Lifecycle Marketing and Automated Nurturing?
Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales...
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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI
‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never been so high, or so...
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Learn about user engagement from one million businesses
Today, I’m happy to announce that Totango has analyzed the customer engagement and optimized the sales and customer success interaction with more than one million prospects! We sure learned a lot from...
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